Brand Identity for a Child and Family Psychology Clinic

Fletcher Psychology is a brand identity project for a child and family psychology clinic built around care, emotional safety and trust.

The goal was to create a visual system that feels professional and credible for parents, while still being soft, warm and welcoming for children. Instead of using clinical symbols such as brains or medical icons, the identity focuses on connection, listening and emotional support.

The illustration shows a calm therapeutic moment between a psychologist and a child, using delicate line work, rounded shapes and relaxed body language to create a sense of safety. The colour palette was kept soft and neutral, balancing warmth with clarity and professionalism.