Hi, I'm Paulo Barbosa
Product Designer. I see the whole structure, from user research to dev handoff.
I build design systems, map information architecture, and use AI to work faster without cutting corners. 10 years across IT and design, now focused on digital products that ship.
Design process
Process
How I Work
Structure & Architecture
Information architecture, user flows, content hierarchy.
2
Design & Prototype
Wireframes, UI, interactive prototypes, component systems.
3
Handoff & Documentation
Specs, tokens, design system docs, engineering collaboration.
3
I work with businesses to build brand systems that deliver results. From strategy to execution, I bring clarity, impact, and efficiency to every project.
Design services
Services
What I Deliver
Product Design
Brand Identity Design
Branding
Packaging Design
Mockup Design
Product Design & UX/UI
I design digital products end to end: user research, information architecture, wireframes, interactive prototypes, and high-fidelity UI. I work in Figma, build with components from the start, and deliver interfaces that are clear, functional, and aligned with business objectives. AI is part of how I research, structure, and document.
Brand Identity & Visual Systems
I develop complete brand systems from strategy to execution. Logo design, colour systems, typography, and brand guidelines that maintain consistency across every touchpoint. Backed by 150+ projects across retail, hospitality, safety, and business services.
Design Systems & Component Libraries
I build scalable component libraries with clear naming conventions, token structures, and variant logic that engineering teams can adopt directly. Every system comes with documentation: spacing rules, interaction specs, accessibility annotations, and implementation rationale.
Information Design & Digital Assets
I create materials where visual hierarchy has real consequences: safety signage, wayfinding systems, traffic control materials, and structured digital assets. I treat every layout as an information architecture problem.
FAQ'S
Answers
Find answers to common questions about my design process, services etc…
Product Design
Brand Identity Design
Branding
What services do you provide?
I specialize in brand identity and package design, with experience in web design, UI/UX, and to create brand experiences.
How do I start working with you?
What design tools do you use?
How long does a project take?
Do you provide revisions?
What industries do you work with?
Do you offer development services?
What is your pricing structure?
Can you redesign my existing website?